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„Do not take away their steering wheel!“ How to achieve effective behavioural change in the transport and SME domain

Teacher Hans De Keulenaer, Ruth Mourik, Hans Nilsson

Description

This webinar will be the follow up of the webinar presented in January 2015 on what works and doenst in DSM behavioural interventions. Research has shown that achieving lasting behavioural change in DSM is unlikely to take place if only individual behaviours are targeted while the context in which these behaviours are embedded remains the same. Best practices examples and social scientific studies have accumulated over the past years and provide interesting insights. This presentation will report on relevant behaviour change research and practicable recommendations and approaches in the transport and SME domains.

This initiative, started as a task under the umbrella of the International Energy Agency, is entitled ´Closing the loop. Behavioural change in DSM: From Theory to Practice.

Duration (hours)

1